

If you set up your catalog, you can use this data provided by your Facebook Pixel to run dynamic product ads showing these people exactly the same products they left in their abandoned carts to encourage them to come back and complete the purchase. It will capture details of visitors who have clicked products and even added them to their cart but did not complete the purchase. Nevertheless, you can capture the activities of your store visitors and use this data to retarget them with dynamic product ads.įacebook Pixel can help you do that. Not every store visit may earn you a purchase. You can use your Pixel data to create a custom audience of people who added various men's apparel to their cart, for example, and display them ads promoting your new men's shirts to increase your sales. And even if you sell a single product, audience behavior in your store may be diverse.Ĭreating custom audiences based on the Facebook Pixel data will also allow you to tailor your ads to different audience segments based on the products they’re interested in.Įxample : If you are running an apparel store and you want to promote a new line of men's shirts, you can create a custom audience of people who showed interest in men's shirts or general men's apparel in your store. Moreover, unless you sell a single product, audiences have different product interests. Retargeting people who visited your store and encouraging them to purchase more products will definitely improve your conversion rate and increase your sales significantly. Well, with Pixel-based custom audiences you can do exactly that. Wouldn’t it be great to be able to show your ads to people who already showed interest in your brand? Create custom audiences for better ad targeting Let's break it down into the 5 main benefits of adding the Pixel to your Magento store. The Facebook Pixel has great importance in three areas: Audience creation, measurement, and optimization. Why should I add a Facebook Pixel to my Magento store? I don't want to go too deep into technicalities, but if you're interested, we have an excellent article explaining in further detail how does Facebook Pixel work. The Facebook Pixel is created and managed using the Facebook Business Manager. After creating custom audiences based on your Pixel data, you can also use them to create lookalike audiences to acquire new customers.

You can use the data your Facebook Pixel records to show your ads to different audience segments based on their actions on your online store. It captures specific actions visitors perform on your site and provides you with data to help you refine your Facebook and Instagram advertising campaigns to maximize performance.
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The Facebook Pixel is a tracking code generated from your Facebook ad account and implemented on the header section of your Magento store’s website. It will also provide you with information about setting up events for tracking and checking your Pixel’s health. This article will take you step-by-step through installing Facebook pixel on Magento 2. In addition, you can create lookalike audiences to broaden your customer base and boost your sales significantly. You can use it to create custom audiences for retargeting and launch dynamic product ads to target visitors who left products in their carts.
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The information the Facebook Pixel collects after you install it in your Magento 2 store is essential for optimizing your ad campaigns. When you add a Facebook Pixel to your Magento 2 store, it can collect crucial information about the product pages visitors view and the different actions they take in your store, including add to cart, add to wishlist, and of course, purchase.
